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Case 3 – Lakeview Medical Center

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Case 3 – Lakeview Medical Center

1.) Describe the method or methods you would use to determine priorities for both existing and potential services that the Lakeview Medical Center might offer.

In order to determine which existing and potential services that Lakeview Medical Center (LMC) should offer, strategists must assess several key components of each service line to test its validity. LMC will conduct a “brainstorming” session outside of the work environment to encourage strategic thinking amongst the administrators. To begin with, these administrators need to decide whether or not each service at-hand aligns with the medical center’s mission. If the service does not further the organizational mission or purpose, then it should be considered for discontinuation. If the service does indeed align with LMC’s mission, it will be flagged as-so and be prompted for further investigation.
After each service has been tested for mission alignment, the potential opportunity for market growth should be assessed. Is it possible that a particular service can expand our current market to make LMC more profitable? Not only expand the service area and market, but is it possible that certain services will be able to feed into other profitable areas within the network to make our patient’s experience more streamlined? An external analysis of the healthcare environment, key demographics of current and potential markets, and competitor analyses will be of great use at this stage. Our research could reveal opportunities for partnerships with organizations that may specialize in services that LMC is interested in developing.
Once the mission and market have been scrutinized, the finances of these services must be studied; after all, “cash is king.” Are there reimbursement changes on the horizon that may affect certain service lines more than others? LMC could decide to…...

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