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Busn319 Marketing Plan

In: Business and Management

Submitted By chigirl32
Words 1149
Pages 5
Company Description Close Buy is a new personal shopping and fashion consultant service located in Geneva, Illinois. Close Buy will offer individuals with personal shopping services, locating their desired items at the lowest possible price, and will provide fashion consulting services by accompanying individuals on shopping excursions. Currently, Geneva is home to about 25,000 people with a median income of $86,790 a year. The residents of Geneva are mainly busy professionals that would choose to spend their free time pursuing interests other than spending the time looking for a specific item. In the time these busy professionals do spend shopping, they can utilize the fashion consultant service to ensure that they are following current fashion trends. Close Buy believes that customers will find value in the time and financial savings offered by utilizing its services. For a low charge, the service will allow people to obtain custom items with minimal interruption into their day and life. Close Buy will strive to establish close ties with the clients to ensure repeat business, encourage customer feedback to enhance further customized service, and promote word-of-mouth marketing.

Strategic Focus and Plan

This section of the marketing plan focuses on the strategic planning of Close Buy to make it a successful business. There are three aspects of corporate strategy that will be discussed: mission statement, goals, and competitive advantage.

Mission Statement

To provide customers with time and monetary savings by locating desired items at the lowest possible cost and to assist customers with shopping needs as a fashion consultant.

Goals

Financial: 1. To break-even in profits versus losses within the first two years of business. 2. To obtain a 20% annual profit within five years. 3. To add additional…...

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