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Business Mpo - Coca Cola

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Submitted By pinkgitu
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Coca-Cola is a public company owned by thousands of shareholders and investors around the world. It was founded in 1886 by pharmacist, De John S Pemberton in Atlanta, Georgia. It was one afternoon; Dr Pemberton stirred up a fragrant, caramel-coloured liquid that started him off, selling a glass of it for five cent. His friend, who was also a business partner, Frank M Robinson, came up with the name Coca Cola. It was him who also wrote the words in Spenserian script, the one that's now familiar and world's most recognized trademark. Dr Pemberton then started promoting his new products by distributing thousands of coupons that could be exchanged for a complimentary sample.

Later on, Pemberton sold the rights of Coca-Cola to Asia G. Candler who founded The Coca-Cola Company in 1892. Necessarily, the drinks popularity led to a demand for it to be enjoyed in new ways. Therefore, in 1894, a Mississippi businessman named Joseph Biedenharn became the first to put Coca-Cola in bottles. In 1899, two Chattanooga lawyers, Benjamin Thomas and Joseph Whitehead, secured exclusive rights from Candler to bottle and sell the beverage.

After 70 years of success, Coca cola, the company decided to expand with new flavours. Now, it produces over 500 brands which are operating in over 200 countries. The product of this company includes of course the Coca-Cola itself, Diet Coke, Coke Zero, Sprite, Fanta and many more. It also manufactures and distributes some products for other brand owners such as Capri-sun, monster energy drink, and the appetiser.

Coca-Cola is a massive company with more than 700,000 employees in the coca cola system worldwide. It is still the world’s largest beverage company, with more than 1.6 billion beverage servings sold each day.

The company concentrates on maintaining its reputation which is considered vital. Having a good reputation means more…...

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