Premium Essay

Bus.114

In: Business and Management

Submitted By eros1010
Words 2303
Pages 10
Steven p. Moore
2014
Color Correct Foundation
Steven p. Moore
2014
Color Correct Foundation

Prof. Bud Drago Steven P. Moore
Marketing 401 Advertising Project 3/2/14

Introduction: Many women are very insecure when it comes to their looks. That is why so many women look to cosmetics leaders for the newest breakthroughs in cosmetics specifically makeup foundations. Women are usually following the pack and borrowing from the past an ideal that is no longer appealing to modern women. This has left many segments of women confused especially in the foreign market. In countries like China, Brazil and India where newer technology in makeup foundation was something unheard of 10 years ago. Today thankfully because of newer technology this has all changed. This market is now being given freedom of choice in foundation colors and the correct match. After decades of being silent and faceless, newer innovations have brought this segment out of anonymity. By using reach and frequency through Digital Platforms, magazines and television this niche market can be reached in this new foreign market. By creating this new makeup foundation that has the technology to color correct to all skin colors and skin types and provide all day moisture for the skin. By choosing this market I wish to reach consumers that have common wants and needs. I hope to reach the heavy users of competing brands such as L’Oreal which is the main competitor for my brand Estee Lauder in these countries. These heavy users seek brand reliability, prestige, affluence with the West quality and best practices from the brand…...

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