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Bmgt 225

In: Business and Management

Submitted By danny978
Words 3502
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Columbus State Community College
Business Programs Department
Business Management Technology

COURSE: BMGT 2299 Case Studies in Strategic Management


DESCRIPTION OF COURSE: This course is a capstone course for graduating Business Management, Entrepreneurship, and Accounting students and provides students an in-depth examination of corporate strategic planning. The course focuses on the application and reinforcement of the various functional disciplines and concepts of preceding business coursework. A framework for competitive company and industry analysis is provided. Students will apply decision-making, problem-solving, and accounting and financial analysis in reviewing contemporary businesses and industries, thereby strengthening business acumen. Instructor permission required.

STUDENT LEARNING OUTCOMES • Define strategic planning and explain what is meant by competitive advantage • Explain the key elements of the dynamic macro-environment • Describe what is meant by "distinctive competencies" and "competitive advantage" • Explain how efficiency, innovation and quality support developing a competitive advantage • Discuss competitive positioning and its relationship to the business model • Discuss the business life cycle stages and describe appropriate strategies for each • Distinguish between first mover advantages and disruptive technologies • Describe transnational and international strategies and the varying global entry modes • Differentiate horizontal and vertical integration • Define diversification and explain the advantages and disadvantages of diversifying

Columbus State Community College's general education outcomes are an integral part of the curriculum and central to the mission of the college. The faculty at Columbus State has determined that these outcomes include the following competencies: • Critical Thinking • Quantitative Literacy • Information Literacy • Scientific and Technological Effectiveness • Effective Communication

Calculator with basic mathematics functions


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Internet Research
Experiential Exercises
Case Analysis

As a student in this course, it is your responsibility to:
1. Read all course materials and information including the course syllabus.
2. Meet the objectives of any prerequisite courses.
3. Complete all assignments and quizzes/exams according to the course calendar.
4. Participate in class or on-line discussions.
5. Monitor class announcements by logging into the course web site periodically.
6. Submit assignments by the appropriate due date.
7. Complete work individually by the student registered for this course

STANDARDS AND METHODS FOR EVALUATION • Evaluation of Test Responses • Case Analysis Rubric Evaluation • Evaluation of Team Project • Completion of Peregrine Assessment • Faculty Observation of Course Participation and Discussion


|90 - 100% |A |Superior |900-1000 Points |
|80 – 89.9% |B |Good |800-899 Points |
|70 – 79.9% |C |Satisfactory |700-799 Points |
|60 – 69.9% |D |Poor |600-699 Points |
|Below 60% |E |Fail | |
| | | |599 or Fewer Points |


NOTE: There are no “extra credit” assignments in this course

Final Grades will be based on the assessments listed below:
|Assessment Component |Points |
|Case analysis: Three case studies @ 100 points each | 300 |
|Exams: Two exams @ 135 points each | 270 |
|Peregrine Assessment: points awarded for taking the assessment, not for your results | 30 |
|Class Participation: | 100 |
| | |
|Face-to-face classes: active participation in class activities and discussion | |
| | |
|Online classes: active participate in online discussion forums | |
|Final Project: Individual Portion | 75 |
|Final Project: Completed Team Presentation | 175 |
|Final Project: Peer and Self Evaluation | 50 |
| | |



This course will utilize the online grade book. The student is responsible for monitoring of grades. Any discrepancies or missing grades must be brought to the attention of the instructor within two week after the due date of the respective assignment.

Make up tests will not be offered. Tests are administered at the Columbus State Community College Testing Centers, or at a previously-approved proctored site. Out-of-area students are required to work with the Testing Center to arrange proctoring of their tests.

Late assignments will not be accepted, other than a one-time exception. Each student may use a one-time coupon that allows them to submit one assignment up to three days late, with penalty. The coupon may be used on Case Study assignments only. The coupon may not be used on class participation or discussion, tests, or any portion of the final project. The coupon allows the student to submit one Case Study up to three days late with an automatic 30% late penalty. Students must notify the instructor via email if they will be submitting the work late.

Adult learners are expected to: • Respect others and the learning environment • Prevent or minimize disruptions such as cell phones, arriving late, etc.

Assignments, Presentations, etc should be prepared in a professional business manner as typed or electronically prepared documents including the student's name, course number, and date at the top of the page. Please see the Instructor Expectations document and individual assignments for more specific details and submission requirements.

Attendance will be recorded in each class weighted for this component (total days you attended divided by total scheduled class days). You are expected to participate in discussions and activities in class, and contribute to class discussion. Texting, sleeping in class, and arriving late or leaving early will be noted and will reduce the participation component of your grade. For distance learning sections, discussion boards and other class activities, if any, will be graded for your participation component as noted in the course methods for evaluation.

Grades for assignments and tests will be posted within one week of the due date for the assignments and exams. The instructor will respond to emails and voicemails within 48 hours. The instructor may periodically check e-mail during evening and weekend hours.

Columbus State's policy states that students at schools receiving funds from the State of Ohio should be expected to do 30 hours of work for each credit earned. That means students should expect to spend about two hours on work outside of class for each hour spent in class (Policy Number 5-05). Students need to be aware of their out-of-class responsibilities, and they need to be aware that inability to fulfill the requirements for a course may mean failure.

Students must declare their preference for audit at the time of registration, and no later than the fifteenth day of the quarter. Some courses may be subject to college approval to audit. Students shall pay regular fees for this course. No credit may be earned or claimed, nor will proficiency credit be given. The student will understand this course is to be taken for information only. The course may be taken at a later date for credit. An “R” is not calculated as part of the GPA.

When circumstances beyond the control of a student prevent the completion of course requirements, the student may make a request to the instructor for an Incomplete (I) in the course. The student must arrange with the instructor specific procedures for fulfilling the course requirements. Course work must be completed within six weeks after the beginning of the next quarter. If the course work has not been satisfactorily completed in the specified time, the “I” will automatically be changed to an “E.”

A withdrawal before 20% of a course has elapsed is not recorded on the permanent grade transcript. A withdrawal after 20% and before 61% of the course has elapsed is recorded as a W. Students cannot withdraw from a course if 61% or more of the course has elapsed. The credit for this course will not be calculated into the student’s GPA. Please refer to the college Web site for specific quarterly date information.

To drop a class, it is the responsibility of the student to initiate the process with the college through CougarWeb; CATS (Computer Automated Touchtone System) registration at (614) 287-2287; calling the Telephone Information Center, (614) 287-5353; or submitting a completed Registration Add/Drop Form to the Records and Registration Department or an Off-Campus Center during business hours. Failure on the part of a student to follow withdrawal procedures will result in an “E” (failing grade) recorded for the course or courses on the permanent grade transcript.

Courses may only be registered for by the student prior to the first day of the class. After that time, only the instructor may grant permission to the student to register for the course. This may be done by obtaining the instructor's signature on a Registration Add/Drop Form and submitting to the Records and Registration Department or electronically by the instructor. NO STUDENT MAY BE ADDED TO A COURSE AFTER THE FIRST WEEK (for full-term courses). Or, for 5-week and 8-week term classes, we will not allow a student to be signed in after 5 days in an online class and 3 days in a face-to-face class.

You are to have a working and accessible Columbus State E-mail account in order to receive E-mail messages that have been broadcast to the entire class. You may forward your messages to another account if you desire. Please call the “Help Desk 287-5050” for any technical assistance with your Columbus State E-mail account or with this Web Site (“Blackboard”).

The easiest and best way to contact your instructor is via E-mail. Please use E-mail to discuss issues, concerns, questions, etc. The instructor will respond using the E-mail address that you sent your message from unless you instruct him/her otherwise. If you need to speak with your instructor, add your phone number and recommended times to call you.

E-mail protocol must be followed in order to receive credit or response.
Subject line: The subject line must contain: Course, Section #, and Topic (as follows) Example: ACCT-106-W01-85367– Hw 10 question
Using the "Email Instructor" link provided in the Blackboard menu for your course will automatically insert this course information for you.

Each of the Business Programs technologies has a Program Coordinator who is responsible for discussing concerns that students may have with their course and/or instructor.

If you have a concern: • First, have a discussion with your instructor; • Second, have a discussion with the Program Coordinator (see below for contact information); • Third, have a discussion with the Department Chair

At the third step, students should be prepared to fill out a written, documented complaint.
Program Coordinator information is listed below:

|Accounting |Patrick Fiorelli | |614-287-3910 |
|Business Management |Charla Fraley | |614-287-5209 |
|Business Office Applications |Lisa Briggs | |614-287-5355 |
|Finance |Jack Popovich | |614-287-2685 |
|Human Resource Management |Amy Brubaker | |614-287-5068 |

As the catalog states Business Program Majors are expected to have mastered MSWord, Excel, PowerPoint, and Access software applications. Courses are offered in our Business Office Applications (BOA) programs to accommodate these skills.

Columbus State graduating students must see his or her faculty advisor to obtain signatures on the Petition to Graduate and submit to the Records and Registration Department no later than 4:00 p.m. on the second Friday of the quarter of graduation.

Anyone requiring an early grade or early grade release from another college or university, typically due to graduation, must complete the following: • Immediately inform the instructor of your intention, via a discussion board posting to the respective topic, of possible graduation this quarter. • Make sure that you receive a confirmation of receipt from the instructor. • If you are graduating from a school other than Columbus State Community College, complete and submit an “Early Grade Release” form to your instructor by the end of the 6th week of the quarter. • If graduating from another institution complete all assignments and exams five days prior to your grade deadline. Special arrangements will have to be made for Exam 3 if taken at a remote testing site to have the exam returned by this due date. Anyone requiring an early grade release may need to complete course requirements early. It is the responsibility of the Student to make such arrangements with the instructor. • Verify and make note of the deadline for submission of assignments and exams. • Anyone not complying with these instructions will have the grades processed in the normal course for non-graduates

Columbus State Community College is accredited by The Higher Learning Commission; Member-North Central Association. In addition, degree programs in the Business Programs Department are accredited by the Association of Collegiate Business Schools and Programs (ACBSP).

The Business Programs Department homepage can provide you with additional information, including programs, faculty advisors, and transfer information. You may visit this site at

Columbus State Community College is committed to assessment (measurement) of student achievement of academic outcomes. This process addresses the issues of what you need to learn in your program of study and if you are learning what you need to learn. The assessment program at Columbus State has four specific and interrelated purposes: (1) to improve student academic achievements; (2) to improve teaching strategies; (3) to document successes and identify opportunities for program improvement; (4) to provide evidence for institutional effectiveness. In class you are assessed and graded on your achievement of the outcomes for this course. You may also be required to participate in broader assessment activities.

As an enrolled student at Columbus State Community College, you have agreed to abide by the Student Code of Conduct as outlined in the Student Handbook. You should familiarize yourself with the student code. The Columbus State Community College expects you to exhibit high standards of academic integrity, respect and responsibility. Any confirmed incidence of misconduct, including plagiarism and other forms of cheating, will be treated seriously and in accordance with College Policy and Procedure 7-10.

It is Columbus State policy to provide reasonable accommodations to students with documented disabilities. If you would like to request such accommodations because of physical, mental or learning disability, please contact the Department of Disability Services, 101 Eibling Hall, 614.287.2570 (V/TTY). Delaware Campus students may also contact an advisor in the Student Services Center, first floor Moeller Hall, 740.203.8000. Ask for Delaware Campus advising, or, for assistance.

In the event of severe weather or other emergencies that could force the college to close or to cancel classes, such information will be broadcast on radio stations and television stations. Students who reside in areas that fall under a Level III emergency should not attempt to drive to the college even if the college remains open.

Assignments due on a day the college is closed will be due the next scheduled class period. If an examination is scheduled for a day the campus is closed, the examination will be given on the next class day. If a laboratory is scheduled on the day the campus is closed, it will be made up at the next scheduled laboratory class. If necessary, laboratory make-up may be held on a Saturday.

Students who miss a class because of weather-related problems with the class is held as scheduled are responsible for reading and other assignments as indicated in the syllabus. If a laboratory or examination is missed, contact me as soon as possible to determine how to make up the missed exam or lab. Remember! It is the student’s responsibility to keep up with reading and other assignments when a scheduled class does not meet, whatever the reason.

In the event the college is forced to close during Final Examination Week, exams scheduled for the first missed date will be rescheduled in same location at the same time scheduled. Email your instructor to verify the new date.

Columbus State is required by federal law to verify the enrollment of students who participate in Federal Title IV student aid programs and/or who receive educational benefits through the Department of Veterans Affairs. It is the responsibility of the College to identify students who do not commence attendance or who stop attendance in any course for which they are registered and paid. Non-attendance is reported quarterly by each instructor, and results in a student being administratively withdrawn from the class section. Please contact the Financial Aid Office for information regarding the impact of course withdrawals on financial aid eligibility.

The Testing Center (TC) provides students with a testing environment where tests are administered accurately and securely according to instructor's guidelines. The Testing Center located in Aquinas Hall, Lower Level, Room 002, at Columbus State Community College or at one of the three branch testing centers.

Course Calendar (Subject to change if circumstances warrant; notice will be given to students)

| | | | | | |
|Week 1 |Overview of Strategic |Define strategic planning and explain what is |Papers |Preview |Post introduction in discussion forum |
|August 29 to September 2 |Management |meant by competitive advantage |Participation |textbook contents | |
| | | |Project | | |
| | | | |Class Introduction | |
|Week 2 September 3 to |Strategy Formulation |Define strategy formulation and what is meant |Papers |Chapters 1 & 2 |Initial post in Discussion 1 due |
|September 9 | |by business mission and vision |Participation | |Sunday at midnight |
|(Labor Day Sept 3) | | |Project |Class Discussion | |
| | | | | | |
| | | | |Work on team project | |
|Week 3 September 10 to |Strategy Formulation |Explain the key elements of internal and |Papers |Chapters 3 & 4 |Three substantive responses due in |
|September 16 | |external business environment |Participation | |Discussion 1 by Sunday at midnight |
| | | |Project |Class Discussion | |
| | | | | | |
| | | | |Work on team project | |
|Week 4 September 17 to |Strategy Formulation |Apply strategy formulation concepts to a case |Papers |Class Discussion |Case 1 due Sunday of week 4 |
|September 23 | |analysis |Participation | | |
| | | |Project |Case 1: Chinese Fireworks | |
|Week 5 |Strategy Formulation |Describe types of strategies and their |Papers |Chapter 5 |Initial post in Discussion 2 due |
|September 24 to September | |implications |Participation | |Sunday at midnight |
|30 | | |Project |Class Discussion | |
| | | | | | |
| | | | |Work on team project | |
|Week 6 |Strategy Formulation |Analyze, select, and rationalize strategy |Papers |Chapter 6 |Three substantive responses due in |
|October 1 to October 7 | |choices |Participation | |Discussion 2 by Sunday at midnight |
|(Columbus Day October 5) | | |Project |Class Discussion | |
| | | | | | |
| | | | |Prepare for | |
| | | | |Exam 1 | |
|Week 7 |Strategy Formulation |Assess learning |Exam |Work on team project |Exam 1 – to be administered at the |
|October 8 to October 14 | | | | |Testing Center from Monday October 8 |
| | | | |Exam 1 |through Sunday October 14 |
|Week 8 |Strategy Implementation |Describe operations and management implications|Papers |Chapter 7 |Initial post in Discussion 3 due |
|October 15 to October 21 | |of strategy choices |Participation | |Sunday at midnight |
| | | |Project |Class Discussion | |
| | | | | |Individual portion of team project due|
| | | | |Work on team project | |
| | | | | | |
|Week 9 |Strategy Implementation |Describe marketing, finance, accounting, R&D, |Papers |Chapter 8 |Three substantive responses due in |
|October 22 to October 28 | |and technology implications of strategy choices|Participation | |Discussion 3 by Sunday at midnight |
| | | |Project |Class Discussion | |
| | | | | | |
| | | | |Work on team project | |
| | | | | | |
|Week 10 |Strategy Implementation |Apply strategy implementation concepts to case |Papers |Class Discussion |Case 2 due Sunday of week 10 |
|October 29 to November 4 | |analysis |Participation | | |
| | | |Project |Case 2: Biosonics | |
| | | | | | |
| | | | |Work on team project | |
|Week 11 November 5 to |Strategy Evaluation |Describe the strategy evaluation framework |Papers |Chapter 9 |Initial post in Discussion 4 due |
|November 11 | | |Participation | |Sunday at midnight |
| | | |Project |Class Discussion | |
| | | | | | |
| | | | |Work on team project | |
|Week 12 November 12 to |Key Strategic Management|Describe the ethical, social responsibility, |Papers |Chapter 10 |Three substantive responses due in |
|November 18 (Veteran’s Day |Topics |and environmental sustainability implications |Participation | |Discussion 4 by Sunday at midnight |
|November 12) | |of strategy choices |Project |Class Discussion | |
| | | | | | |
| | | | |Work on team project | |
|Week 13 |Key Strategic Management|Describe the ethical, social responsibility, |Papers |Class Discussion |Team Project Draft due |
|November 19 to November 25 |Topics |and environmental sustainability implications |Participation | | |
|(Thanksgiving week) | |of strategy choices |Project |Work on team project |Peregrine Assessment due by Sunday of |
| | | | | |week 13 |
| | | | |Peregrine Assessment | |
|Week 14 November 26 to |Key Strategic Management|Describe the global issues and implications of |Cases |Chapter 11 |Case 3 due Sunday of week 14 |
|December 2 |Topics |strategy choices |Participation | | |
| | | |Project |Class Discussion | |
| | | | | | |
| | | | |Case 3: Lego | |
|Week 15 December 3 to |Corporate-Level |Define diversification and explain the |Exam |Team project due |Final Team Project due |
|December 9 |Strategy: Related and |advantages and disadvantages of diversifying |Participation | | |
| |Unrelated | |Project |Exam 2 now through finals week |Exam 2 starts on Wednesday December 5 |
| |Diversification | | | |this week and runs until Tuesday |
| | | | | |December 11 |
| |Finals Week |Exam |Exam |Exam 2 – to be administered at the Testing Center from Wednesday |
| | | | |December 5 through Tuesday December 11 |…...

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