Premium Essay

Blue Whip Case

In: Business and Management

Submitted By rishabh2811
Words 1892
Pages 8
Research report

Service provider strategies for mobile advertising: case studies
Alexandra Rehak October 2008

Research from Analysys Mason
Fixed Networks and Services
Analysys Mason Fixed Networks and Services online market intelligence service MENA telecoms market: strategies and opportunities 2008–2013 Mobile broadband: another substitution threat for fixed operators? Business data services in Europe: market drivers and forecasts 2008–2013 Multi-play services in Western Europe: market sizings and forecasts 2008–2013 Central and Eastern European fixed telecoms: market sizings and forecasts 2008–2014 Pay TV in Western Europe: market sizings and forecasts 2005–2013 Legacy matters: ensuring a soft landing for TDM services Regulatory headaches in the transition to nextgeneration networks Next-generation network architecture: what and when? Success factors for hosted and managed VoIP in Europe Western European fixed telecoms: market sizings and forecasts 2004–13 Wireless broadband forecasts for 2008–2015: HSPA, HSPA+, EV-DO, LTE and WiMAX Mobile social networking: strategies and case studies Strategies for mobile broadband pricing and packaging Mobile proximity payments: scenarios for market development iPhone shows the way for mobile TV Critical ingredients of mobile TV: femtocells and sideloading Mobile media and entertainment in Western Europe: value chains and business models The business case for picocells and femtocells in the enterprise market Femtocells in the consumer market: business case and marketing plan The mobile advertising and marketing revolution The Central and Eastern European mobile market: trends and forecasts 2007–12 Seizing the opportunities from enterprise mobility

Telecoms Software
Analysys Mason Telecoms Software online market intelligence service Billing and customer care market review Next-generation IP service assurance outlook…...

Similar Documents

Premium Essay

Blue Sky Case

...The Blue Sky Software Consulting Firm is a company that has many internal problems. Every business has internal problems and the best businesses are constantly in a problem solving mode. Susy Hubres is truly looking out for the best interest in the company to solve the issues. It takes team work to get the issues under control and solved. When companies try to solve problems, they have to figure out how to get to the core of the problem, then come up with a solution option, and implement the selected solution. In this case, it is in need of a consultant to solve majority of the matters internal and external. There are a few strategy plans they can follow to get the company back on track. The management team has to give a base to solve the problems the branches are having and improve systems for many years to come. The first issue stated was Max Blue think that meetings are a waste of time. How are problems going to be solved? A strategic plan is needed and Susy is willing to bring the management team to a retreat to develop a ten-year plan. The management team should all have some state in addressing solutions, but it can be peripheral. In reference to the inventory problem, the manager should meet the following departments to come up with their solution. The departments are Shipping, Manufacturing, Inventory Management, Purchasing, and Accounting because they deal the inventory one way or other. Speaking to all the heads in each of the departments can give the...

Words: 736 - Pages: 3

Premium Essay

Blue Mountain Coffee Case

...Blue Mountain Coffee case In this case we use the adbudg model. The adbudg model is a sales response model which suggests the optimal level of advertising and when to advertise e.g. how to allocate the advertising budget, do we use it all in the first quarter, how much should we spend etc. In this case we will determine the optimal budget for Blue Mountain Coffee. Their current advertising budget is 8m a year. However, by using the adbudg model we will see if this is the appropriate amount to spend on a yearly basis or if there should be an increased budget. Scenario 1 The model analyses quarter by quarter. As off now the budget and expected revenue is as follows: As we can see the budget is allocated equally in each quarter, with a budget of $8m annually. With this budget Blue Mountain Coffee is expected to make $43.8m in profits. Scenario 2 When running solver to get the optimal budget we get the following: The first thing to notice is that the budget has been increased by $2m. Also, the way the budget is allocated in the four quarters has changed. In the previous budget it was allocated equally in each quarter. Now we see that in the first quarter it is higher at $2.59m then decreases to $2.39m. This makes perfectly logical sense as we would want to create a lot of noise in the beginning to increase awareness, which has been the problem for Blue Mountain Coffee. Then the rest of that year they can slowly decrease the advertising, but only by a little, as we...

Words: 603 - Pages: 3

Premium Essay

Blue Nile Case Study

...Blue Nile Inc. Created by A, B and C. Executive Summary Incorporated in 1999 as a Delaware corporation, Blue Nile Inc.is the leading online retailer of high quality diamonds and fine jewelry. Blue Nile offers its products for sale through the bluenile.com website in over 40 countries and territories throughout the world. The company is headquartered in Seattle, Washington and employs 206 employees as of December 2012. The objective of Blue Nile is to offer high-quality diamonds and fine jewelry at competitively attractive prices and at the same time providing useful information and guidance throughout their purchase process.  High end jewelry shopping has in fact taken a surprising turn as more and more customers order them online at websites like bluenile.com instead of vising a brick and mortar store.  Blue Nile is definitely not the only online jeweler. It has competitors like diamonds.com, whiteflash.com and successful retailers like amazon.com have also tapped this market in the recent years needless to say that the competitive market is intense and highly fragmented with brick and mortar stores also selling a big percentage online. While barriers to entry is high in this industry due to high capital costs, regular brick and mortars are entering this online market due to the ability to keep costs down while reaching a huge market. Threat of substitutes is really low which is a significant advantage to all diamond jewelers. The bargaining power of customers is......

Words: 6098 - Pages: 25

Premium Essay

Labatt Blue Case Study

...Marketing Background Labatt Blue was launched in 1951. The nickname “Blue” originated in Manitoba due to the colour of the label and the company’s support of the Winnipeg Blue Bombers football team. – External Influences Economic Trends: The Canadian economy shrank in this year's second quarter for the first time since the end of the recession in mid-2009. Statistics Canada said gross domestic product contracted 0.4 per cent between the second and first quarters of this year, when expressed in annualized terms. That's the weakest performance since the 3.7 per cent decline seen in the second quarter of 2009. Although the recession has past and Canada has improved, the unemployment rate in Canada was last reported at 7.4 percent in November of 2011. A decline of 53,000 in part-time work was partially offset by an increase of 35,000 in full-time. Compared with a year earlier, the number of part-time workers was down 1.9% (-62,000), while full-time employment grew by 2.0% (+274,000). Social and Demographics: Marketing communications has always played a key role in creating an image to attract a target market. Budweiser and Bud Lite are popular brands in the NFL and NASCAR, and true fans will then purchase those specific brands. It becomes their brand of choice. Labatt Blue had sponsorship ties with the NHL and Canadian teams and the CFL and several teams but recently, Molson has taken over the sponsorship of The Toronto Maple Leafs, which Labatt used to have. This......

Words: 2004 - Pages: 9

Free Essay

Bull Whip Case

...for hanging one's whip on a hook. Aesthetically, it finishes the handle. The main portion of the bullwhip's length is made up of a braided body or thong. Made of many strips of leather, the number of braids or plaits is an important factor in the construction of the whip. Often the thong is multi-layered, having one or more "bellies" in the center. Quality whips have at least two bellies, made of braided leather like the surface of the whip, though with fewer plaits. Lower-quality whips may have no bellies at all, and are sometimes stuffed with materials such as newspaper which will break down with use. Unlike in the Australian stock whip, the thong connects in line with the handle (rather than with a joint), or sometimes completely covers the handle. The handle is usually short, being between 8 and 12 inches long. While some whips have an exposed wooden grip, others have an intricately braided leather covered handle. Leather-covered handles usually contain a butt foundation, which is held in the palm of the hand when cracking, and can have a wrist loop, used for hanging the whip at the end of the day, not for putting around the wrist during use. Some handles swivel, making it easier to do certain types of unsophisticated cracks but making it harder to do others, or to use the whip for any type of accurate targeting. The Australians introduced a longer handled bullwhip to the US, where the bullwhips traditionally had shorter handles. The longer handled whip (handle of......

Words: 857 - Pages: 4

Premium Essay

Jet Blue Case Ipo

...Executive Summary Going public’s main advantage is to provide liquidity and access to raise capital in the future, however, it can lead to problem in control of management and is expensive. There are Free Cash Flow techniques and relative valuation techniques that we can use to value Jetblue’s share, however we are going to use the Free Cash Flow technique for this case as this is an IPO and the company had no history whatsoever that we can rely on except by using its similar competitor statistics and assumptions to value Jetblue. In conclusion, we have calculated that using Free Cash Flow technique, the share price is $57 and therefore the current range of $25 to $27 is underpriced and that they should increase it to $56 to $58. Case We can use several valuation techniques to value JetBlue’s shares which are the Free Cash Flow to Equity (FCFE) method, Free Cash Flow to Firm (FCFF) method and relative valuation techniques such as price earnings ratio (P/E), EBITDA multiple, price cash flow rations (P/CF), price book value ratios (P/Bv) and price sales ratio. An Initial Public Offering is when a company initially offers shares of stocks to the public, which is also known as going public. An IPO is the first time the owners of the company give up part of that ownership to stockholders. The advantages of Initial Public Offering are associated with liquidity, monitoring, credibility, access to markets and to be able to raise capital in the future. On the other hand, the......

Words: 1162 - Pages: 5

Free Essay

Jet Blue Case Study

...Advanced Human Resources Case Study: Assessment Code: HMP1 Student Name: Mari K. Norris Student ID: 000248937 Date: 5/7/2012 Mentor Name: Brianna Koucos Between 1999 and 2004, I resided in Fairfield, CA and worked at an International Real Estate Company that gave me the opportunity to do a lot of traveling from the Bay Area, all over the US and Internationally. Prior to that, I had done quite a bit of traveling with my Mother, who believed that a well rounded child grew up with lots of different cultural experiences. As a young adult I loved to travel, but getting there was the part that I did not like. Airlines, with not much differentiation between each one, would crowd you into a plane like cattle. It never failed that the person in front of you would lay their seat back and you would have a complete stranger in your lap for a few hours or you would feel that you were so crowded in that you would have to try to make yourself as small as possible, just so that you did not get ran over by the refreshment cart or have the person next to you touch you for the whole flight. What was lacking, and still is in most cases is customer service and respect from the company for both their employees and their customers. Because of that, you can imagine my elation in 2000 while traveling down Highway 101 in the Bay Area, to see a billboard for a new airline that believed in customer service. They stated that their planes had more legroom, that their people were......

Words: 2613 - Pages: 11

Free Essay

Blue Mountain Coffee Case

...Q1 After reading this case and emphasizing all the factors and decision involved, we use the ADBUDG model to solve this problem with applying advertising decisions. The ADBUDG model is a sales response model which optimizes the profit from advertising based on the given advertising budget and also decides how to allocate the advertising budget and how much a company should spend on a given timeline. We will determine the optimal budget for Blue Mountain Coffee in this scenario. The given advertising budget for this company is 8m a year. By using the ADBUDG model, we can forecast the outcome and tell if the current advertising amount spend on a yearly basis is the appropriate amount or if we have to increase the advertising budget to gain a certain percentage of market share. Scenario 1 The model analyzes quarter by quarter. The figure shows all the related numbers and the expected profit when the advertising budget is allocated equally in each quarter: As we can see the advertising budget is allocated equally in each quarter, with a budget of $8m annually. With the given advertising budget, Blue Mountain Coffee is expected to make $43.8m in profits for the 3 year forecast. Scenario 2 Here is what we get in the excel spreadsheet when running the solver to get the optimal budget: After running the solver to optimize the advertising budget, the first thing to notice is that the annual advertising budget has been increased by $2m. Secondly, the......

Words: 541 - Pages: 3

Premium Essay

Booze Blues: a Case on the Liver

...Booze Blues: A Case Study on the Liver Abstract: Peggy Fender is an intoxicated, 59 year old woman who is visiting the emergency department complaining of abdominal pain. She says the pain is in the upper right quadrant of her abdomen. The PA examines her and finds her emaciated, jaundiced, and many bruises covering her arms, legs, and face; her liver is hard and enlarged, along with her whole abdomen being ascitic (swollen and fluid-filled). Mrs. Fender isn't entirely coherent because she knows who she is and where she is, but she can't tell much about her illness. A blood test shows elevated blood transaminases (liver enzymes), high blood glucose, and prolonged prothrombin time (slowed clotting time). Based on her history and current findings, the PA diagnoses Mrs. Fender with alcoholic cirrhosis, which resulted from her inflammation of the liver from heavy, and consistent alcohol ingestion. If alcohol abuse continues, it leads to fat accumulation in the liver, along with fibrosis and severe liver disfunction. Questions: Besides the nurse's “bender” comment, and Mrs. Fender's social history, Tim suspects alcohol abuse based on many of his physical exam findings. Name at least three signs and/or symptoms that point to alcoholism, and briefly explain why each sign/symptom may occur. - The hard and enlarged liver: Sometimes known as Hepatomegaly which is a disease that cause infection of your liver and disturb the blood flow, this......

Words: 1144 - Pages: 5

Premium Essay

Jet Blue Case Study

...JetBlue, Cases in Advanced Human Resource Management Jet Blue case study Western Governors University Abstract This paper includes discussions of the processes JetBlue initially utilized to staff their start-up airline, and the challenges faced in obtaining the desired employees to achieve the five core values which are: Safety; Caring; Integrity; Fun; and Passion. Company leadership and human resources began by working together to establish the company values in order to identify the traits desired for employees. Descriptive discussion of the recruiting efforts used, laws that needed to be considered; selection processes; appraisal systems; compensation; and benefits, are included within. When staffing the new airline began research needed to be done in advance of any recruitment efforts could starting. Hours of work were invested prior to the first interview in order to prepare to find the ideal candidates. National employment laws and statutes had to be identified in order to comply with the requirements of each. Three examples of such laws are The Equal Pay Act of 1963; The Age Discrimination in Employment act; and the 1990 Act of Americans with Disabilities (ADA). The first National Employment law that we will discuss is the “Equal Pay Act of 1963” (Mondy, 2008, p. 59). This law forbids the employer from paying employees of opposite genders different amounts, if the same job is performed; they have equal skills and...

Words: 1877 - Pages: 8

Premium Essay

Jet Blue Case

...OB713: Individual Case Analysis - JetBlue “Bring Humanity back to air travel” was the founding concept for the creation of JetBlue by CEO David Neeleman back in 1999. JetBlue commenced service in February of 2000 and was a success ever since. The company was run by an experienced management team with industry veterans who were able to translate their vision of the company into a reality customers experienced. High quality service, low cost carrier coupled with an efficient organization that operated a low cost structure and invested staff led to one of the most profitable airlines in the US. JetBlue was not just another low fare carrier. One of the main reasons for their success is innovation. Their aircrafts were the first to have live satellite television in every seat, they were the first to install bullet proof cockpit doors and “TrueBlue” was a customer loyalty program that differentiated from all other frequent flier programs. Most importantly, they identified a customer need that was not satisfied by other low cost carriers. Customers wanted a good flying experience, they were clearly unhappy with the airline services at the time when JetBlue was created and as stated in the case study “complaints about airlines were at an eleven year high.” JetBlue CEO David Neeleman saw this gap and made sure that “exemplary customer service” was identified with the airline. This was achieved through its people and technology. JetBlue bypassed external parties and......

Words: 912 - Pages: 4

Free Essay

Jet Blue Case Study

...JetBlue case study Strategic Objectives A strategic objective of an organization is a broadly defined objective which the company has to reach to make its strategy success. We can distinguish eight major groups of these goals: Financial resources Physical resources, Human resources, Market standing, Innovation, Productivity, Profit requirements and Social responsibility.1 Although JetBlue had some issues during their operations they mostly succeeded in reaching its strategic goals. In 1998 as the company was established by Neeleman, he raised 160 million dollars of capital from investors like Western Presidio Capital. This was a really strong start for a new firm in the aviation industry. In 2001, just three years after the company’s start, they were growing so rapidly that the possibility of an IPO came into consideration to fund its expansion plans. After the terrorist attacks on 11/9 it had to be postponed. The U.S government granted the Aviation industry a $15 billion bailout and JetBlue also gained its part from it so they could go on with their expansion plans.2 After the events a lot of airliners went bankrupt as the people were afraid of flying. JetBlue quickly identified those routes which were abandoned by the bankrupted firms, so for example they started to fly every day on the week to Florida. This helped them to stay and succeed on the market. As an innovation JetBlue always used new aircrafts and flew to airports which were......

Words: 1162 - Pages: 5

Premium Essay

Jet Blue - Case Study

...JET BLUE - CASE STUDY EBS 5103 STRATEGIC MANAGEMENT Analyzing Strategic Management Cases “JETBLUE AIRWAYS” UFUK CANDAR FOYA BAHÇEŞEHİR UNIVERSITY Table of Contents INTRODUCTION 3 BRIEF SUMMARY 3 ENVIRONMENTAL ANALYSES: 4 VALUE CHAIN ANALYSIS: 10 FINANCIAL ANALYSIS: 13 SWOT ANALYSIS: 19 SPACE MATRIX: 21 TOWS MATRIX: 24 QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM): 25 CONCLUSION: 26 INTRODUCTION Within case analysis assignment, the JetBlue case is analyzed strategically in this document to set answers for following basic questions: * To make a set of recommendations based on the analysis, * To describe exactly what need to be done for success, * To explain why the proposals will solve the problems, * To suggest how best to implement the proposed solution After giving a brief summary regarding the case of JetBlue has and drawing a general picture of the company, several strategic analysis methods will be used to analysis JetBlue. BRIEF SUMMARY The economic downturn in the late 1990s and 9/11 terrorist attacks in 2001 have severe consequences on airline industry. The demand for air travel dropped and led to decrease in flights and revenue. The security costs increased. Airlines significantly reduced capacities. As a result low-cost strategies with new route services became important. Rebounding of economy by the end of year 2003, the demand for business and leisure travel was expected to grow in low-cost......

Words: 7569 - Pages: 31

Premium Essay

Jet Blue - Case Study

...Jet Blue In February 2000, JetBlue started flying daily to Fort Lauderdale, Florida, and Buffalo, New York, promising top-notch customer service at budget prices. The airline featured new Airbus A320 planes with leather seats, each equipped with a personal TV screen, and average one-way fares of only $99 per passenger. JetBlue was able to provide this relatively luxurious flying experience by using information systems to automate key processes such as ticket sales (online sales dominate) and baggage handling (electronic tags help track luggage). Jet Blue prided itseft on its "paperless processes." JetBlue's investment in information technology enabled the airline to turn a profit by running its business at 70 percent of the cost of larger competitors. At the same time, JetBlue filled a higher percentage of its seats, employed non-union workers, and established enough good will to score an impressive customer retention rate of fifty percent. Initially, JetBlue flew only one type of plane from one vendor: the Airbus A320. This approach enabled the airline to standardize flight operations and maintenance procedures to a degree that resulted in considerable savings. Chief information officer Jeff Cohen used the same simple-is-better strategy for JetBlue's information systems. Cohen depended a1most exclusively on Microsoft software products to design JetBlue's extensive network of information systems. (JetBlue's reservation system and systems for managing planes, crews, and......

Words: 3090 - Pages: 13

Premium Essay

Jet Blue Case Study

...Jet Blue Airways case study Introductіon Twelve years ago JetBlue was a breath of fresh air in an airline industry bogged down by the ways of legacy carriers that were unconcerned with customer service and known for price gouging. JetBlue was revolutionary. With a fleet of new planes -- all Airbus A320s, which cut down on repair costs -- a staff that worked primarily from home, and 40% of ticket sales executed online, the company emerged as the premier low-cost carrier focused on providing extra-friendly, efficient service (LaMotta, 2010). Jet blue was a discount airline carrier that offered passengers low fares; operated point-to-point systems; used two types of aircraft; served only snacks; and maintained quick turnaround times at airports. Its operating costs were low, especially compared to those of other major U.S. airline companies. In the first quarter of 2008, for example, JetBlue’s total operating expenses amounted to 12.77 cents per revenue passenger mile, compared to 20.95 cents per revenue passenger mile for Delta and 13.85 cents per revenue passenger mile for Southwest (Michael, 2010). According to (Enterprise, 2011) JetBlue Airways is a low-cost passenger airline that provides customer service primarily on point-to-point routes. The company primarily operates in the US. It is headquartered in Forest Hills, New York and employs 12,532 people. The company recorded revenues of $3,286 million during the......

Words: 1499 - Pages: 6