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Azerbaijan

In: Business and Management

Submitted By aysel
Words 2046
Pages 9
Table of content | | Smartphone market of AR…………………………………………….. | 2 | Memo question…………………………………………………………. | 4 | Discussion……………………………………………………………….. | 4 | Calculations……………………………………………………………... | 5 | Pricing strategies……………………………………………………….. | 6 | Reference……………………………………………………………….. | 8 |

Smartphone market of Azerbaijan Republic

There are three main categories of mobile phones: simple phones (low-cost devices providing basic function of a phone and address book, feature phones (mid-priced phones with multimedia features such as camera or digital music), and smartphones (high-priced gadgets allowing most functions of a PC in your palm).
Business strategy only involved either the vertical or horizontal models. In the vertical model, the company controlled all aspects including software, hardware, services and built the phone from “bottom up” whereas the horizontal approach involves specialization by different companies at each level of the value chain just like in the PC industry. The phone manufacturer’s job in this case is just to provide the design and assemble into the final product.
Now let’s take a look the smartphone market of Azerbaijan and decide how it grows.
Structure. Considering the general trend of development in the country we can say that production of the new generation phones caused significant changes in Azerbaijan mobile phone market. Currently mobile phone market is devided into two segments- traditional phones and new generation of smartphones. According to research conducted by the «Mobitel» company, mobile phone market consist of 75% of the traditional phone, and 25% of the smartphone in Azerbaijan. So the biggest sellers of the market are “Mobitel” which is the official dealer of NOKIA, “Akhundoff Network” official dealer of SONY, “AlmaStore” offical dealer of Apple products also Iphone’s and “Baku Elektronics”is a…...

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