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Are You Publishing Using Social Media? Just Stop.

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The Yellow Papers Series

Are you publishing using social media? Just stop.
We think it’s time for a new approach.

Are you publishing using social media? The Yellow Paper Series

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Our advice is to STOP.

While many marketing organizations have embraced social media as an additional outbound marketing channel, they aren’t quite seeing the results they were hoping for. We think it’s time for a new approach. Has your organization ventured into social media marketing? Have you set up a Twitter account? A Facebook fan page for your offering? Or have you posted some YouTube videos? Are you brainstorming ways to add new fans? Tweeting “exclusive offers”? Shifting your staff around in order to support these new efforts? And do your social media efforts feel like an “add-on” — yet another time-intensive activity on your already overwhelming marketing task list? Our advice is to STOP. Stop and rethink your approach to social media with a new perspective. Rather than focusing on being on more sites, adding fans or getting comments, instead zero in on ideas for engagement, influence and activation — and that all-important lever, trust.

Are you publishing using social media? The Yellow Paper Series

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Eric Weaver, Director of Digital Strategy DDB Canada, is a digital marketing veteran who has helped major brands build and extend their marketing efforts using digital and social channels. Since starting his marketing career in 1991 at America Online, Eric has provided digital counsel to numerous organizations, including Brita, the Clinton administration, De Beers, eBay, Ford, GE, Intel, Johnson & Johnson, Kraft Foods, Lincoln, Mattel, the Mayo Clinic, Microsoft, Procter & Gamble, RCA, the US Postal Service, and many others. Eric speaks regularly on social marketing and social good, and has been quoted in Ad Age, BusinessWeek, Fortune, Hoover’s, The Seattle…...

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