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Appex

In: Business and Management

Submitted By ggg222
Words 565
Pages 3
Executive Summary

During the past three years under the leadership of Shikhar Ghosh, the Appex Corporation (Appex) has undergone a number of significant and radical structural changes in an attempt to respond to its meteoric growth as one of the primary suppliers in the rapidly expanding and evolving cellular telephone industry. While each of these structural modifications has generally improved the operating performance of Appex for a short period of time, ultimately each different structure has introduced a new set of inefficiencies and barriers that constrained the innovation, performance, and growth of the company. Consequently, Appex is no longer structured to effectively deliver on its overall vision through its strategic plan and objectives. Without major modifications that bring its operating behaviors in line with its vision and goals, its success in the marketplace is in question. These effects are compounded by its recent acquisition by EDS, a highly bureaucratic organization which will impose some of its own vision, structure, and values upon the company. After thorough examination of Appex’s current organizational structure, its previous structural transitions, its core competencies, the evolution of the industry it serves, and the institutional context into which it is being placed, it is my recommendation that Appex undergo a substantive restructuring. For a company of Appex’s size in this rapidly-evolving, technologically-oriented market a matrix structure is best suited for enabling innovation, performance, and growth. The matrix facilitates communication and information sharing which lead to improved multi-functional coordination. This coordination fosters improvements in existing and new products and services, provides an increased level of efficiency through the reduction of duplication of efforts, and enables a level of…...

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