Premium Essay

Amazoon Juice

In: Business and Management

Submitted By dinukason
Words 889
Pages 4
maCompany Overview

Bio agro is founded in as large scale private limited liability company which produces fresh fruits, vegetables, seeds, dairy products, agro chemicals, fertilizer & agricultural machineries. The organization has dominated the agricultural market for the past three decades and successfully involved in developing agricultural industry in Sri Lanka. The company has large farms, the brand leadership, loyal customer base and the advanced agricultural technology. Company has already engaged in e - marketing via well developed web page.

Fresh Fruits

Agro Chemicals
Agricultural Machineries
Dairy Products


Bio Agro got more issues and challenges in fruit market. And they have been decided that the fruits should be separated from other business and form a separate strategic business.

New Challenge – Fruit SBU

We open up the over business by using the fruit SBU. With using current business, is providing fruit products to supermarket chain and whole selling. It’s looks like very primary and not in sufficient way. With that market challenge we have come up with new version. It have new brand name it called “ AMAZOON JOOZ ”
AMAZOON JOOZ clearly and very easy to catch the mind & heart our customer. This is much more likely to remember our business very well. And also we create a brand logo, this will clearly gives the personality for our fruit SBU.

Trade Mark Protected
We registered under National Intellectual Property office in Sri Lanka. The registration of the make gives us for exclusive right to use it, assign it and license it. We can use this rights easily and effectively through court- civil or criminal or both. Below are the documents which need for registration 1. Form M 01 2. Form M 02 3. Form M 04 4. Form M 08…...

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