Free Essay

Advertising Draft

In: Business and Management

Submitted By 10lioned
Words 3500
Pages 14
Reginald Smith
11/17/2012
Course: Advertising Management
Instructor- Elisabeth Powers
Week 3 Advertising Plan First Draft

Situational Analysis
Company (Product/Service) Description. The firm JP Morgan will launch a anew banking and financial initiative called Latin-Finance in Manhattan New York solely for the purpose of test marketing. The consumer group will be Latinos and Hispanics of all ages who live in NYC but want personal and business loans for economic opportunities mainly in the Manhattan borough. The firm has 50% of Manhattan banking market deposits or 334 billion of 650 billion in. While Latinos & Hispanics make around 28% of NYC population and around 25% of Manhattan brought, the account for less than 10% total banking deposits in Manhattan, have the lowest home ownership rate below 10% and virtually no access to business and personal loans $5000 or more and make only 30% of the income as Whites, have lowest marriage rate, lowest education attainment rate, and is seeing their share of population shrink as high cost of living push them out of the city. The company JP Morgan Latin Finance will be established as a wholly owned subsidiary operation and have its own office in located in Mid-town Manhattan. The building will be huge and newly construction at 5-6 million square feet and will cost 6-10 billion dollars for construction, interior design, technology, getting the staffing set up, and dealing with the city legal and political oversight and requirements. It will have around 18,000 employees and 1.5 to 2 million square feet of the building complex will be dedicated to human resource technology, marketing, entrepreneurship and general management with a strong project management emphasis in each area. The remaining 3-4 million square feet will be accounting and financial services but project management principles will be core root and will guide the entire process. Thus project management will predominate as opposed to marketing. The project will last for 5 years maximum after phase 1 is complete and capital raised, injected, transferred into Latin Finance will total 75-100 billion dollars. The initial investment or deposit will be 30 billion dollars will cover all the construction and getting set up which is phase w. The construction and getting building approved will be rushed and expedited but should not take longer than 3 years. The second phase will begin no later than 2016 and lending facilities and capital raising will be root here. An addition 30 billion in capital and lending from JP Morgan and investors interested in Latin Finance will be incorporated and will give a deadline of 1 year max. The third phase will cover year 2 and 3 will and focus on project management cycles as it relates to accounting and financial services offered by Latin-Finance. The firm will not be as diversified as other financial and accounting firms and focus primarily on bank loans only though a larger variety and level of exclusivity than other banks in the city and not the high risk and speculative financial products. The bank loans of Latin finance will be 50% business personal bank loans, 25% infrastructure and neighborhood development loans and revitalization in areas of town at least 30% Hispanic or Latino especially greater Harlem which also has many African Americans as well who are in the same social status and remaining 25% for professional job training and internships for educated Latinos and Hispanics under age 40 and possess at least a Master’s degree. It’s very important they get the professional training or even work at high end jobs that may help bring some business top their community. The amount of credit and jobs created in their community will have more value than just the 75-100 billion invested by JP Morgan and the bank. The subsidiary will be managed by JP-Morgan using mainly Latino and Hispanic staff who have at least a bachelor’s degree. It will have its own corporate strategy, marketing plan, and project management goals and layout. The benefits will be numerous to the depressed Hispanic and Latino community and current branding and so forth will follow project management goals all directed by JP Morgan.
Industry Analysis- The Manhattan market has 659 billion Dollars in banking deposits, JP Morgan around 334 of that and Hispanics and latin0's make up 10% or less of that. The Manhattan market has 2.83 million employees and Hispanics and Latinos make up 20% of that as they face higher unemployment and under-employment. There have been tens of thousands of layoffs in Manhattan financial, accounting, and banking sector and this is only going to get worse in 2013. The banking deposits are or growing around 8-10% a year, but Latino’s and Hispanics are seeing their banking deposits and limited wealth shrink as cost of living rise and many lose their jobs and see their wages shrink. The industry challenges for Latin finance will be to convince investors to put up capital as JP Morgan & Chase market value is declining, balance sheet e.g. loans & assets seeing virtually no growth, and tough regulations making is extremely hard to issue credit. The Hispanic community represents 25% of Manhattan residents and 20% of the workplace but only around 15% of all income and wages received in the city and possess 5% or less of all total private wealth and assets in the city. In addition, they own or have no control over what new construction projects get approved, what type of jobs and residential buildings are created, and how to integrate in the larger society. The project management challenge for Latin-Finance in terms of industry analysis will be identify how loans and credit can be utilized in their communities without straining racial and political dimensions which favors the whites. The project managers must be able to gain approval and acceptance from the white power groups to allow some disinvest of their communities in favor of making credit and loans available for this depressed segment as the money could have went to power group instead especially with the downturn or allowing them to integrate within the white power group structure which will be very risky and time consuming and requiring giving up some of their values and only a small percent of all will be able to do so based on education attainment and socio-economic status. Nether-less Latin Finance can research these areas and create jobs, business, and wealth for a small percent of Hispanics and Latinos to integrate in the white power group structure if it proves too difficult to do large scale and this could bring diversity as whites are aging and need more highly skilled and educated workers to replace retirees. Thus, project management here will involve both constructive and destructive engagement as to determine where the benefits will be made for the immediate, short, and long term.
SWOT ANALYSIS-
Strengths- The Latino's and Hispanic business, banks, wealth, and resources is very limited and there is very little chance for competition and 8.6% age 18 and over in Manhattan have a Master’s degree and the figure is 5% for all of NYC vs. 24% for non-Hispanic whites for all of NYC and 40% for Manhattan. Thus, they are in their early stages and Latin finance can help bring them in the light and larger culture.
Weaknesses- The Latinos and Hispanics socio-economic indicators such as education attainment, income, wealth, resources, know-how and relationships, political clout, access to jobs, business ownership, and everything is way behind non-Hispanic whites. The will have to compete and Latin finance realizes this which may impede development and progress. It’s a tough environment and it choice to decide if they shroud fit in the white power group structure or challenge the status quo.
Opportunities- Latin finance will have tremendous capital and resources to invest in Latino community and future development and evolution and white power group can expand their reach by dis-investing the Latino community of all their highly skilled and educated workers, underpay and overwork them, and find ways to further expand their clout if they choose fitting in as opposed to going solo. The white power group could use Latin finance to find a new area of growth and lower wage high end talent and skills from a new demographic and use their status to allow them to expand their reach and power on everything. Besides, even if bachelors and master’s degree, they could not do much as they have to work for the whites and have no way to employ themselves and Latin finance could raise the bar by allowing them to integrate where they could not previous do so and be more economically productive.
Threats- If they do not follow the fitting in white power group sides and succeed on their own, they could be perceived as threat to power structure and this could damage the entire city ad future development as whites will not tolerate substantial loss long. Thus, Latin finance will have to find a way to integrate them in without disrupting social fabric
Target Market Description- Latin Finance will focus on Latino's and Hispanics community in Manhattan. However, zoning and building ordinances which is highly skewed towards the white power group make it hard to invest heavily beyond a certain extent. There are around 2.4 million Latinos in New York City and 400,000 in Manhattan alone. The median age of whites in Manhattan and nyc as a whole is over 40 for whites is early 30s for Latinos and Hispanics. In Manhattan 40% of whites have a master’s degree or higher age 25 and over vs. only 8.6 for Hispanics and Latinos respectively and per capita income for whites is over $90,000 per year vs 28,000 for Latino's & Hispanics. The wealth gap is even larger and these sharp contrasts means there may be little room for Latin finance to implement and grow large for the group. The indicators for the test marketing suggest a small group of Hispanics and Latino’s mainly those with master’s degrees will reap all the benefits while all the others will get no benefits. A Masters is required for business and personal success given whites are 50% of Manhattan population and of the commuters, tourists, and college students and work professionals are also more likely to be white or Asian than Latinos or Hispanics and even blacks. The white power group structure is very strong and they have great control and influences over JP Morgan & Chase Manhattan operations and will not allow substantial change to its policies, practices, and favoritism toward their needs. Nether-less it may be a good idea to take all the skilled and educated Latinos and Hispanics and integrate them into white power group and work as extension of power groups businesses by extending their reach into their community as opposed to allow them to have their own autonomy and leadership. It may be a safer bet in this challenging economic downturn where white power group in Manhattan is very fearful of losing their wealth, resources, and assets and is tightly monitoring everything. Thus, Latin finance can be seen as extension to Manhattan white power group authority and future evolution or as a thread and attempt to rebalance everything which could greatly jeopardize their power and clout and lead to white flight and massive disinvestment of Manhattan and its future competitiveness. Thus, project managers for Latin finance must realize banking and financial consolidation is a critical role and getting all the Hispanics and Latinos to put their money and savings in JP Morgan & chase Manhattan branches and this will increase its market-share and lending power which is critical in ever changing and more dynamic Manhattan financial, banking, and business market.
Market Segments- The Latinos and Hispanics make up 25% of Manhattan population and non-Hispanic whites are 50%. The segments which Latin finance will be only the Latinos and Hispanics with bachelors and especially the ones with master degrees and they have no other chance to benefit for loans and credit without such. One project manage theme of Latin finance is investment in neighborhood infrastructure and development. This is a priority because all theirs areas both as group and the individuals themselves are way impoverished, under-developed, and limited business and exclusionary and discriminatory policies make it impossible for their communities to be both revitalized as well as affordable given their job and income prospects. This is critical because if their areas of town remain poor or they have no upward social mobility, the wealth and socio-economic gaps will continue to widen and push them further out. Thus, Latin Finance has to be careful about trying to change the marketing, advertising, business, consumption patterns, and standards of living of these groups as it could create a racial tug of war with the white power group. The major segment will be how to invest in small percent of Latinos and Hispanic who have bachelors and master degrees and encouraging them to move in wider white social group of Manhattan and fit in there or invest in getting more educated, though Latin finance does not do student loans, but this may be possible by business training and internships that want to gain control of them and willing to fund higher education. But this could take years and not a quick return on investment and if they do not complete the degree, it would be a loss on the investment and they can only work so much if working. In any case, market segments for Latin finance is bring an upscale and high end Latino and Hispanic culture in the white power group structure without being seen as a threat and has opportunity for continued personal technical, and academic advancement for new skills.
Marketing Characteristics- The loans and credits will be issued to Latino and Hispanic individuals only. But a project management and team emphasis will be realized. The company may gather 10,20, or even several hundred or several thousand Latino's and Hispanics with advanced college degrees and set up a massive investment, business, or professional investment for themselves working on a big team project and new strategic area where Manhattan economy is weak in and lacking or to quick their current job or be sent to work for small to medium size firms in Manhattan looking to expand but do not have the capital and skilled human resources and Latin finance will open the door. The market is too polarized, concentrated, unequal, and favored toward the white power group structure for them to compete on their own or in small groups and massive consolidation of all the strong is needed to penetrate and have any chance to compete in this market. in addition, it’s too risk if too much money is lent to small few of them or individuals and by having the larger groups, there can be greater agreement and teamwork since many will want better career opportunity and out all their knowledge together. They will be discouraged if try do it themselves and legal, technical, financial, human resources, and consumer and cultural climate will easily knock them off being by themselves. This allows them to set goals, prioritize, specialized, establish leadership and direction, and debate all the possibilities before rushing to do something.
Marketing Mix
Product- Latin Finance will provide personal loans which I described earlier how they can be organized as large teams and group assignments and can total millions of dollars. All will be lump sum loans and provided up front or guaranteed shirt term cycles totaling no longer than a year. The trial is 5 years and the attempt will be to provide it all up front and business and areas covered can be anything, but is focused on new economic pillars for Manhattan such as technological finance and accounting, advance human resources, e-commerce finance and networking, and international trade, finance and accounting firms, and office space and business upgrade, renovation and revitalization firms. This are all critical and new large scale business can be crated and integrated in white power group structure and made a success for these critical need areas.
Price- There will be loans and credit issued and all origination fees will be paid for JP Morgan. The credit standards will be generally disregarding and focus will be education at the advanced level, work experience, the potential for the team major project to succeed, what the Manhattan marketplace need, how quick it can be up and running and assemble, and immediate, short, and long term investment return. Thus, the team must be organized and constructed beforehand and determined if it will be for a new firm or working for others in Manhattan in strategic areas and have a strong business, marketing, professional, human resource, and project management plans. It will be looked over and evaluated by both JP Morgan & chase and subsidiary itself Latin finance and receive some good remarks from the city and business elite as being economically productive. Then the funds will come up front and everything will get going.
Place- Will be directly from Latin Finance subsidiary. But investors inside and outside Manhattan can also put up money as well and do not have to be Latino or Hispanic. Do the difficulty; developments will focus on wealthier areas of Manhattan if initial attempts look too difficult to go to impoverished Latino and Hispanic areas of town. Thus, the white power group structure can and will also play a crucial role in everything as well.
Promotions- Will be weak especially since the lending will be guaranteed even if investors do not come up in these tough times and JP Morgan & Chase will cover the load and financing by itself. It has little to lose because the white power group will sustain substantial control of the loans, benefits, jobs, wages, and locations if they choose to fit in as opposed to go solo and they are already tired of excessive welfare and living off the system which means it would have paid for anyone by government in form of welfare if no business opportunity came. Thus, they would be sitting back working and doing nothing yet receiving benefits. Thus, this would encourage workfare and be a good return to city by reducing welfare and living off the system. Once the Latinos and Hispanics are integrated and developments are seen a strategic fit, they can unite and have it much easier going forward as opposed to within their own group and by themselves.
Competitive Analysis- Have explained earlier in many parts, but if Latinos and Hispanics chose to give up some of their cultural values and integrate within the white power group structure for ones educated, prospects are good and new entrants can't copycat because cost of living is way too high for just the average to move in. Thus, it may attract highly educated and skilled such from other us cities if the 5 year trial proves a success. This involves great team effort as well as project management understanding and getting things done in a timely and professional manner is critical. As stated, JP Morgan & Chase has half of the market and it’s not much competitors can do to bring it down. Everybody in Manhattan wants the Latino and Hispanic community to grow but do not have the resources, investment, or understanding of how to integrate them in larger segment. Thus, this is first time this has been tried and is very new, but has potential especially because they make only a very small economic contribution of Manhattan economy and Manhattan can longer depend on finance and real estate for growth. It needs new economic pillars and way to utilize other ethnic groups who have college degrees to do work as opposed to be left on the sidelines. Thus, potential is great.
References- According to Comptoller Of NYC 2012 John C Liu, the wealth gap in Manhattan and all of NYX is the largest in the nation with the top 10% making 57% of all wages and top 25% making 77% of all wages. On the other side, According to Alliance For New York City 2011, blacks and Latinos suffer the highest poverty rate. Thus, Latin Finance must not be seen as trying to force change or overcome all the historical challenges Latinos and Hispanics face, but rather as positive player to getting at least the few educated ones in the labor force and making a positive contribution. It’s going to be long road.

Reference Page

New York City Comptroller Office John Liu 2012

http://www.comptroller.nyc.gov/bureaus/cac/pdf/NYC_IncomeInequality_v17.pdf

POVERTY IN NEW YORK CITY Borough by Borough Analysis of Data from the US Census Bureau’s 2011 American Community Survey September 2012, ALIGN

http://www.alignny.org/wp-content/uploads/2012/09/NYC-Poverty-Report-2012.pdf…...

Similar Documents

Free Essay

Advertising

...Advertising for Results By G.F. Brown Advertising for Results Legal notice Advertising for Results is a work of fiction. Any resemblance between any people, things, places or entities in this book and actual people (living or dead), things, places, or entities, is purely coincidental. There is no connection whatsoever at all. In reading any part of this book, you agree to take no action against this book’s author or any party. You are completely and solely responsible for anything you do, and you will not attempt to link your actions to this book in any way. Advertising for Results is written for entertainment purposes only, so disregard everything in this book, including the so-called advice, recommendations, and statements that something will happen. No part of Advertising for Results may be sold by anyone except the author. You agree to never be compensated for it in any way. If you do not agree with all this, stop reading Advertising for Results now. All copyrights and trademarks belong to their respective owners. Copyright © 2003 by G.F. Brown from Richmond Heights. All rights are reserved. 2 Advertising for Results For my wife. 3 Advertising for Results “It is the dry and irksome labor of organizing precincts and getting out the voters that determines elections.” Abraham Lincoln 4 Advertising for Results Acknowledgments Thanking everyone would almost be a book in itself. It would fill lots of pages, and many excellent people would......

Words: 45800 - Pages: 184

Premium Essay

Draft

...adopters who like to try new products . 6.Human Resources Organization Chart * Marketing Manager * Decision maker and establish marketing strategies to meet organizational objectives. * Responsible for coordinating activities of specialists in production, advertising, promotion, research and development, marketing research, purchasing, distribution and package development. * To manage the Marketing Department budget and deliver all marketing activity within set budget. * Brand Executive * Responsible of brand building , piloting the innovations and creating new indications and expanding markets. * Providing market analysis information pertaining to competitors, trends and activities * Brand managers plan, develop, and direct the marketing efforts for a particular brand or product. * Advertising and Promotion executive * managing correspondence with media and advertising outlets * Oversee planning groups that select the communication media—for example, radio, television, newspapers, magazines, Internet, or outdoor signs—to disseminate the advertising. * Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests or coupons, to create extra interest in the purchase of a product or service for a department and an entire organization. * Public Relation Executive * writing or selecting favorable publicity material and......

Words: 865 - Pages: 4

Free Essay

Draft

...Assignment 9: Draft Review Two Questions and a Draft Assignment Instructions Create a draft of your final paper utilizing your topic Linear Outline or Mind Map, your Title Page, and your Reference Page assignments. Submit the draft of your final paper for a brief instructor review. Instructors will use a general checklist in feedback to indicate where additional work is needed for your paper. To assist you in your learning and academic success, students are to submit two specific questions that you would like to pose to your instructor for detailed feedback. Students may submit up to two questions for instructor review and feedback. Please ensure to create very specific questions and provide detailed information in your question such as location in the paper or request for review of a particular section (i.e. Introduction, paper format, APA style, or in-text citations). Feedback received from the instructor should be considered and incorporated into the final paper for submission during Week 8. Prior feedback from the Title Page assignment and the Reference Page assignment should already be integrated by the student into the Draft Review assignment before submission. Examples of questions: Please review my use of in-text citations in the draft paper and provide guidance; Please review my use of the paper template and provide direction; Please assess my introduction; Please provide guidance on my use of sources and resources in the draft. Students – please......

Words: 466 - Pages: 2

Premium Essay

Advertising

...ADVERTISING  AND  PUBLIC  RELATIONS   1     READING  1:   Introduction  to  Advertising   Defining  Advertising     • Advertising  is  the  structured  and  composed  non-­‐personal  communication  of   information,   usually   paid   for   and   usually   persuasive   in   nature,   about   products   (e.g.   goods,   services   and   ideas)   by   identified   sponsors   through   various  media.       Key  Points  from  the  definition:       1. Advertising   is   a   type   of   communication—a   very   structured   form   of   communication—employing   both   verbal   and   non-­‐verbal   elements   that   are   composed   to   fill   specific   space   and   time   formats   determined   by   sponsors.     2. Advertising  is  directed  to  groups  of  people  rather  than  to  individuals;  it  is   therefore  non-­‐personal  or  mass  communication.       3. Most   advertising   is   paid   for   by   sponsors   except   those   public   service   announcements   that   are   carried   at   no   charge   because   of   their   nonprofit   status.     4. Advertising   is  ...

Words: 2707 - Pages: 11

Premium Essay

Advertising

...INTRODUCTION TO ADVERTISING TOPIC- AD AGENCIES STRUCTURE GROUP MEMBERS: RUSHABH BHEDA 302 KANCHI DAVE 306 JINAL INAMDAR 311 HEENA KHAN 318 DEVKUMAR MISTRY 327 JINALI SHAH 337 HISTORY Founded in the year 1980, by Mr Abhinav mistry, White‘n’Black is one of India’s most prestigious ad agencies. The founder Mr Abhinav started his career as a cartoonist in the newspaper “Dainik Bhaskar”. On the birth of their son, Dev Kumar, on December 1980, the Mistry family inaugurated their main headquarters in Delhi. As newspapers and pencils were a main part of his life, Mr Mistry decided to name his company White ‘n’ Black. Today the company boasts of a clientele of names such as Coca Cola, Fritolay and many more with the son now holding the reins. CLIENTELE Johnson & Johnson Airtel Axe deodorant Coca cola Fritolay Maruti SX4 Amul Imperial blue soda Jockey Snap deal.com Saffola oil Tropicana Cadbury Airwick L’oreal Parle-G Britannia Parker Raymond SUCCESS We believe that excellence in an organisation stems from its people. It is the talent combined with passion and integrity that makes a place successful. At White ‘n’ Black, the thing we care most about is ‘dedication’. After all, dedication is......

Words: 1699 - Pages: 7

Premium Essay

Advertising

...Advertising Executive Summary Islam is one of the most widely practiced religions in the world and can be found in many different regions throughout the globe. With such a large, widespread following these populations cannot be avoided by marketers. Firms selling product globally, especially in Muslim-majority countries, need to be aware of the norms and regulations in these nations and adapt their advertisements accordingly. This can pose a real challenge, even for large multinationals, as we will see throughout the remainder of the report. Additionally, regulations found in one Islamic nation can vary greatly in comparison to the advertising styles in another. Each country is different and although many nations are Muslim-majority, such as Saudi Arabia, Iran, and Indonesia, they all have varying practices and rules and cannot be treated as one in regards to advertising. A firm must tailor their marketing style to each individual nation while respecting and acknowledging their religious practices. As far as recommendations for marketers, they will need to be tailored to each country individually, but in general it is important to embrace the Islamic religion and integrate the brand into Muslims’ everyday life while taking care to respect their beliefs and practices. Islamic nations are said to be “the next frontier” of advertising, so it is essential that large firms and their agencies take note of these norms and regulations and use research and knowledge to......

Words: 1842 - Pages: 8

Premium Essay

Advertising

...Advertising restriction of alcohol in UK and the governments control Over the last few years, it’s obvious that an appropriate restriction of alcoholic beverages advertising should be adopted in the UK. Alcohol harms to stomach, liver and nervous system, but may also lead to the rising criminal rate and be threaten to human safety. Therefore, advertising of alcohol seems to be a factor of the phenomenon. Even some domestic doctors have announced that they appeal to ban those advertisings. (Anaya Mandel, 2010)This essay discusses to what extent the advertising of alcohol should be qualified under the circumstances that the UK alcoholic beverages sector has gained stricter guideline. Above all, it gives a overall view of alcohol in England and then shows whether the restriction should be done and how extent it should be done. Third, it also analyzes that any government can control advertising. Furthermore, the essay draws a conclusion about the action of alcohol advertising restriction and the government control. England, as a long history of spirits culture approximately 1000 years, has developed a culture of “pub culture”. Local people will go to the pub to have some drinks and chats so as to the annoyance all disappeared. More specifically, the traditional drinking culture has became a rather habits and customs of vital importance. However, the restriction of alcohol advertising was serious in recent years. It’s a question should be considered and discussed. The......

Words: 1020 - Pages: 5

Free Essay

Draft

...PREWRITING DRAFT. The Chronicles of Narnia books written by author C.S. Lewis it’s a story full of magic, adventures and a magnificent story about children who travel to a world called Narnia. Written on 1950 this series is still popular as of today. On this article we will discuss the world on witch this adventure takes place, it’s a place filled with talking creatures and magic and evil. Narnia itself is described as populated by a wide variety of creatures, most of which would be recognizable to those familiar with European mythologies and British fairy tales. On this world created by the great lion named Aslan, is where all the adventures takes place. It’s a special world that no one can get to, unless you are invited or summoned by the lion himself. Thru out the years the author has released a total of 7 books, The Lion, the Witch and the Wardrobe (1950), Prince Caspian: The Return to Narnia (1951), The Voyage of the Dawn Treader (1952), The Silver Chair (1953), The Horse and His Boy (1954), The Magician's Nephew (1955), The Last Battle (1956). Although there is no more future books to be released on this series the 6 books state a great story, around the world of Narnia, every character plays an important role and on the book called The Magician’s Nephew you find out how was this place created and in the last book of the series you find out how it ends. The author had a great imagination when creating these books, he created them from a single picture he saw, a......

Words: 308 - Pages: 2

Free Essay

A Draft

...This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft.This is just a draft....

Words: 501 - Pages: 3

Free Essay

Draft

...Draft Draft Draft Draft Draftd fbrtr ertgrtgrtg rtgr tgr tgrtg rtgrtgrtg rtgrtg rtg rtgrtgrg rtgrtgr rtgrtgrtg retgrtgrg retgrtgrtgreg rtgrtgrg rtgrtgrtg rtgr tgrtg rtg rtg r tgr tg g knfgke vb ernge erfogdkfglndseg dadfjv afdv df j j df vbfdfgbt dfbgdfgbej d dfbdbdfb dfb jd fbj gb g g g ergnkdf v dfvjdfklgdklgbjkdlfg akjldfgbjdfgd f sdlkfglkdsfdsfg dfngjkldfg dlkfgndklfgadklg akldfgdlkfgndf dfklgdnsflkgndf dsfgjlkdf;gldkfgnl;adsfkng dlfkgdfg adsfojgd difovhoifenv osdiufbhgv sdfu iunbubh iihb ihih oiiohb uubfudoi sdfv doifbhfdoiu fdivdfoiv fvjdnbfv idfnvoidf dfivodbnfv iodfviodfvh difovidofvh doifuhv poiuh poiuhg p ugh poiuh puhp ohpoiuh opiu hoih oih ih ih ih ih ih sdihsidhf sd fsdihff sdhf ishd fhd fi hdsf isdf sd fh Draft Draft Draft Draft Draftd fbrtr ertgrtgrtg rtgr tgr tgrtg rtgrtgrtg rtgrtg rtg rtgrtgrg rtgrtgr rtgrtgrtg retgrtgrg retgrtgrtgreg rtgrtgrg rtgrtgrtg rtgr tgrtg rtg rtg r tgr tg g knfgke vb ernge erfogdkfglndseg dadfjv afdv df j j df vbfdfgbt dfbgdfgbej d dfbdbdfb dfb jd fbj gb g g g ergnkdf v dfvjdfklgdklgbjkdlfg akjldfgbjdfgd f sdlkfglkdsfdsfg dfngjkldfg dlkfgndklfgadklg akldfgdlkfgndf dfklgdnsflkgndf dsfgjlkdf;gldkfgnl;adsfkng dlfkgdfg adsfojgd difovhoifenv osdiufbhgv sdfu iunbubh iihb ihih oiiohb uubfudoi sdfv doifbhfdoiu fdivdfoiv fvjdnbfv idfnvoidf dfivodbnfv iodfviodfvh difovidofvh doifuhv poiuh poiuhg p ugh poiuh puhp ohpoiuh opiu hoih oih ih ih ih ih ih sdihsidhf sd fsdihff sdhf ishd fhd fi hdsf isdf sd fh Draft Draft Draft Draft......

Words: 435 - Pages: 2

Free Essay

The Draft

... Since the primary intent of Congressman Rangel, Hartmann and others in reinstating or supporting the draft is antiwar, portraying this legislation as a national service program offering a choice of a nonmilitary alternative -conscription into the civil service - is disingenuous and a distraction from its true purpose and goal. What possible relevancy does forced service in the Peace Corps, for example, have to ending unnecessary war and American apathy? Further, should Congressman Rangel's Bills become law, as endless and futile wars for profit, greed and power continue and escalate, is it realistic to assume that draftees will choose military service in adequate numbers to restore the ranks of injured and killed combatants? Or, as is more likely, wouldn't "national security" considerations require an abrogation of choice and individuals to be conscripted into the military regardless of their preference? In reality, then, these bills are not about creating jobs and rebuilding this nation's infrastructure. Nor is their purpose to provide American youth with much needed discipline, structure, responsibility and an opportunity to recommit to their country. Nor will they accomplish these goals should they be enacted. Though misleadingly titled a National Service Bill, what is being proposed here is clear and simply nothing other than the reinstatement of a military draft. The Moral and Legal Argument against Conscription While I share Congressman Rangel's and Thom Hartmann's...

Words: 1014 - Pages: 5

Premium Essay

Advertising

...Executive summary: Advertising and promotion is used to inform about the products or service to customers, stakeholders or boarder publics. To fulfill this motive, many strategies has been developed and practiced over the world. In this era of technology and science, it has become easier to carry out advertising and promotional activities. This assignment has been specially designed about the communication, strategies, techniques and evaluation that are needed to carry out proper advertising and effective promotion. The importance and significance of promotional activities have also been included here. The assignment is writing in such a way that all kinds of readers can easily understand the points mentioned here. Table of Contents Executive summary: i Introduction 1 LO 1: Understanding the scope of marketing communication. 1 1.1 Communication process that applies to advertising and promotion. 1 1.2 The organization of advertising and promotion industry. 2 1.3 Assess how promotion is regulated. 3 1.4 Examine current trends in advertising and promotion including the impact of ICT. 3 LO 2: Understand the role and importance of communication. 4 2.1 Explain the role of advertising in an integrated promotional strategy for a business or product. 4 2.2 Explain branding and how it is used to strengthen a business or product. 4 2.3 The creative aspects of advertising. 5 2.4 Ways of working with advertising agency. 5 LO 3: Understand below-the-line......

Words: 3072 - Pages: 13

Premium Essay

Draft

...viruses, Trojan horses, works, time bombs or any other computer code, files or programs that interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment, or otherwise permit the unauthorized use of a computer or computer network; * encourages conduct that would constitute a criminal offense, or that gives rise to civil liability; * offers, promotes or encourages betting or wagering prohibited by law; * violates this Agreement, guidelines, the anti-spam terms below, or any policy posted on the service; * interferes with the use of the Sites by others; * attempts to frame or redistribute the Sites; * insert your own or a third party's advertising, branding or other promotional content into any of the Site content, materials or services; * engage in the practices of "screen scraping", "database scraping," or any other activity with the purpose of obtaining and/or copying our database, our lists of users or other information; * offers content that is completely commercial in nature, (i.e. ads); or * offers content that merely links to third party sites. We may take any legal and technical remedies to prevent the violation of this Agreement. 10. No Spam. You may not use the Sites to transmit, directly or indirectly, any spam or other form of unsolicited bulk communications. You may not harvest information about our users for the purpose of sending, or......

Words: 4223 - Pages: 17

Free Essay

Advertising

...The Impact of Advertising on Attitudes in Belize Introduction Advertising is a vital component in the economic development and progress in countries all around the globe but most of all it has become the mainstream and biggest promoting tool of any industry. According to William M. O’Barr (2000), “Advertising is a complex phenomenon — intimately tied to society, culture, history, and the economy — that defies any simple or single definition. Some aspects of it are universal, whereas others are culturally specific. It is personal salesmanship transformed into mediated communication. It sometimes provides new information, often cajoles, and always attempts to persuade. In addition to selling messages, it encodes cultural values and social ideals. And depending on your point of view, it is a positive or negative force in society and the economy.” (What Is Advertising?, 2000) As stated in O’Barr’s definition of advertising, it has the power to manipulate the economy, society, culture, and the political system. Globally, advertising serves the purpose of promoting products and services, and business. Modern inventions and creations are becoming popular through advertisements. In addition, the economy becomes stronger because advertising stimulates the demand for products and services. Therefore, consumers buy products and seek different kinds of services because they have seen it on television, in the newspapers, magazines, through the use of technology and even word of......

Words: 570 - Pages: 3

Free Essay

Draft

...Reading and analysing Nestle case plus doing a draft write-up: * Page 564: Nestle has been very successful and is in the “Food & Beverage” industry. Many of their products have reached maturity and this is a big challenge for Nestle. * Page 565: Nestle is facing intensive competition nationally and regionally. Nestle’s global competitors are Kraft, Masterfoods and Unilever. Nestle went through mergers with massive investments that has affected Nestle operational efficiency. Nestle ‘s organic growth is also in the mature markets therefore Nestle needs to strength its innovative capabilities in order to be more competitive in the organic mature market. Nestle program called “operational excellence in 2007 where Nestle’s key objectives are to improve supply chain productivity, optimise planning, eliminate overheads and reduce product complexity” {Raisch & Ferlic, 2006} * Page 566: The are new opportunities for Nestle in the area of wellness and nutritional product market segment. Brabeck the Chief Executive Officer (CEO) aimed at two main strategic goals that is developing nutrition and wellness as a value added feature and reinforcing Nestle’s leading position as specialised nutritional products. * Page 567: * Page 568: * Page 569: * What do you make out from the info given in page 571: * What do you make out from the info given in Page 572: * What do you make out from the info given in Page 573: * What do you make......

Words: 308 - Pages: 2